Sometimes strategic change just means taking something from the
periphery — an anomaly, a demonstration, a small innovation — and
redefining it as central. Put the past in perspective, not as a set of
constraints or excuses, but as a springboard to new actions. Motivate
change by creating a new narrative showing how success will be achieved
and why the elements are in place to get there
http://blogs.hbr.org/kanter/2012/06/if-you-dont-like-your-future-r.html
http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibm-smarter-planet-campaign-wins-global-gold-effie-award-based-on-campaign-results
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